“We think it’s unfair that consumers in Kenya spend 40% per cent of their income on food, when Americans spend 6 per cent.
The startup is now expanding its network of local agents with whom consumers can place orders. It will soon support WhatsApp orders too.
Our goal at Kapu is to build the most relevant model of e-commerce for the majority of urban consumers.
Mr Chappatte said Kapu will focus on products that will focus mainly on foodstuffs and other essential goods used in a typical Kenyan household.